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Page 58

THE MENTAL ATMOSPHERE
Seeing Things as Wholes

hear or feel or see we do not first sense the individual elements and then put them together. We first receive a general impression of the whole; which we may later analyze into its component elements. And the extent of this analysis depends upon the frequency with which the experience occurs and upon the character of our interest.
To the infant mind a horse is a horse, with none of the radical distinctions and differences that are all-important to the judges in a horse-show. To the unimaginative mind, " a primrose by a river's brim a yellow primrose was to him, and it was nothing more." It revealed none of the marvels that would be so apparent to, say, the poet or the botanist.

Page 59

THE MENTAL ATMOSPHERE
The Commercial Atmosphere

So far as we are concerned, all things are interdependent. We see them only in their relationships. And these relationships constitute an integral part of the thing itself as we see it and know it. The clay that the sculptor works with is pure and clean, but, on the face and hands of the man who digs it, it is plain dirt. The food we eat may be ever so dainty, but it"soils " the napkin.
The fact that every object thus fuses with its environment and assumes the atmosphere of its surroundings is unconsciously recognized by most business men. It should be carefully considered by all.
Why does the bank in a great city house itself in an imposing masonry structure with walls four feet thick?

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