Page 117 TRY GIVING YOURSELF AWAY So I wrote a letter to one of the world's most famous department stores, outlining the idea and presenting it to them. It was immediately adopted with appreciation, and now I have a big department store as a friend. Simple appreciation, for example, is one of the most acceptable forms of giving-away. I have found that authors, actors, lecturers, public servants-even the biggest of them-are hungry for genuine expressions of approval. We think of them as being smothered with appreciation, whereas all too often they live on crumbs. The manufactured publicity that is created to promote them does not warm their hearts. What they crave is the spontaneous human, friendly appreciation of the people they are trying to serve. |
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